Son of John at Le Marais Deux Maastricht
Amsterdam-based premium men's underwear label founded in 2024 by three friends. Specializes in wide boxershorts crafted from 100/2 x 100/2 two-ply organic cotton shirting fabric — the same refined material used in high-quality dress shirts. Lightweight (105-110g/m²), breathable, silky, and more durable than standard boxers, engineered in collaboration with shirt-making house John Crocket. 4.8 out of 5 on Trustpilot. All inside labels removed for irritation-free wear; subtle external logo patch. Premium but never pretentious.
- Origin
- Netherlands
- Founded
- 2024
- Specialty
- Premium wide boxershorts and socks from Amsterdam, made from shirting fabric
What we stock
- wide boxershorts
- men's underwear
- boxers
- organic cotton underwear
- premium boxershorts
- shirting-fabric boxers
- two-ply cotton boxers
- socks
About Son of John
Son of John is a Dutch men's underwear brand founded in 2024 by three friends from Amsterdam with the mission to bring premium wide boxershorts to the market. The brand uses shirting fabric for its boxershorts, an unconventional choice that delivers higher comfort than standard knit underwear. Products feature no itchy tags and come in reusable packaging.
Individual boxershorts retail at 24 euros, with bundle pricing from 3-packs at 59 euros to 5-packs at 98 euros. The brand also produces socks and gift cards. Son of John holds a 4.8 out of 5 rating on Trustpilot and operates physical retail locations in the Netherlands and Germany.
Son of John differentiates itself by reimagining the classic wide boxershort using premium shirting fabric rather than jersey knit, creating a product that multiple customer reviews describe as fundamentally more comfortable than alternatives.
Sources: Son of John — Official Website
Official site: sonofjohnlabel.com
Visit us
Le Marais DeuxMaastrichter Heidenstraat 6
6211 HV Maastricht, Netherlands
Tue–Fri 11:00–17:30 · Sat 10:00–17:30 · Sun 12:00–17:00 · Mon closed